Learning outcomes

Upon successful completion of the MSc, students will be able to:

• Critically interpret the basic principles and practices of tourism management and the sub-disciplines of finance and accounting, marketing, leadership, human resource management and entrepreneurship.
• Analyze and evaluate the financial and strategic aspects of tourism business.
• Synthesize knowledge and apply management techniques to solve complex business problems, generate and compare alternatives and propose effective solutions in the tourism business sector.
• Have an increased specialist knowledge of the global tourism industry and its trends.
• Fluently apply marketing and branding techniques for tourism destinations and products.
• Have an increased critical understanding of sustainable and viable tourism development and its impact on local communities and the environment.
• Plan and manage tourism projects and programmes.
• Demonstrate and innovatively apply value creation tools within the framework of the principles of business ethics and social responsibility.
• Demonstrate a critical understanding of the legal and regulatory framework of the tourism sector
• Develop leadership, team building and decision-making skills.
• Articulate solutions to complex problems in the tourism sector and crisis management in an inductive and scientifically based manner, using appropriate information technology tools, statistical and quantitative methods.